Sony Metreon 
1999 (David Carroll Associates)
Taking a key role in the attraction integration team for Sony Development's new Metreon retail entertainment center, David Carroll Associates was responsible for fully executing three sub-projects.
The Way Things Work - David Macaulay, the architect, author and illustrator who showed you how zippers zip and pulleys pull, hosts a three-screen, 3-D show with some on-screen assistance from his woolly mammoth friends and the helpful villagers. TWTW is a walk-through experience with animated props, lighting, and sound effects, culminating in a 3-screen 3-D video presentation by Macaulay himself in a purpose-built theater. DCA's AVC integration included base building infrastructure, show control integration and programming (Anitech systems), Audio and Video source equipment, routing and processing (MediaMatrix), loudspeakers, video monitors, and animation interfaces.
Sony Style (no photos available) - This high-touch entertainment store offers an incredible selection of always surprising Sony products. In this stylish setting you're encouraged to inquire and use your imagination. Check out the latest in DVDs, home theatre systems, portable audio equipment and home computers. Or, pick up a Columbia TriStar motion picture on VHS or DVD. At the Style Store, DCA provided background music, paging, and special event support systems using Peavey Media Matrix, JBL loudspeakers, and Crown amplification. Additional customization was required for the HEAR music display systems where customers can listen to music before they purchase.
microsoftSF - Does a wall covered with boxes of shrink-wrapped software leave you dazed and confused? Welcome to the place to learn about computer software and how to make it more useful in your everyday life. Created with Microsoft, this store will also celebrate San Francisco's own "Multimedia Gulch" neighborhood and introduces some of the latest in software technology. The microsoft store required a high degree of AV integration, with 12 individual selling zones, each including a video projector with sound reinforcement. A central RGBHV router run by an AMX control system allows the floor manager to instantly re-configure the multiple zones to display individual programs (provided by Alcorn McBride video Bricks) or to slave to one of the floor stations for in-store presentations. DCA's scope of work on all three venues was Design-Build, turn-key, audio, video, and show control systems integration.
October 1999 Entertainment Design Magazine by Judith Rubin: here
Customer: Sony Development
Date Started: November 1998
Completed: August 199
Engineering/PM: Carlos Raven, Steve Young
Documentation: Howie Plitsch
Procurement/Logistics: Victor Tieku
Fabrication: Luis Manuella, Frank Richter, Karen Alvarado, Gina
Rincon, Ian Turner
Union Installation Team: Foreman: Nicholas Pinette, Crew: William
J. Richter, Susan Shade, Mikael Dynnakov, John Silliphant, Ginady Vilisov,
Erwan Illian
Electrical Subcontractor: William Bradley Electric, Inc.
